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Chapter 3

The British Media Environment

While the British and American media markets seem similar, there are some stark differences. News delivery in the United States is unregulated and dominated mainly by partisan cable networks and nominally objective print publications, only a handful of which cover the entire country. Compare that to the British media market, dominated by the publicly owned and officially unbiased British Broadcasting Corporation, whose news division leads in evening television viewership by a large margin (Maher, 2022). Only recently has partisan or overtly opinionated television news launched in the United Kingdom. Today, the Office of Communications regulates broadcast media in the UK.
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While the BBC and other forms of broadcast journalism fall under the remit of Ofcom, British newspapers are self-regulated and can be separated into two categories, broadsheets and tabloids. Broadsheet publications cover more serious investigative journalism, while tabloids, mid-markets, or "red tops" include more sensational topics, celebrity gossip, human interests, and the like. The lack of regulation, along with the News International phone hacking scandal and subsequent recommendation of the Leveson Inquiry of 2012, led to the creation of the Independent Press Standards Organization in 2014 (Leveson, 2012). While membership in the IPSO is voluntary, all the newspapers covered in this discourse analysis opted to join the body (IPSO, 2020).​​​​​​​

Newspaper
2016 Circulation
Format
2019 Endorsement
Brexit
The Sun*
1787096
Tabloid
Conservatives
Leave
Daily Mail
1589471
Tabloid
Conservatives
Leave
Metro
1348033
Free Tabloid
None
None
Standard
898407
Free Tabloid
Conservatives
Remain
Daily Mirror*
809147
Tabloid
Labour
Remain
Daily Telegraph*
472033
Broadsheet
Conservatives
Leave
The Daily Star
470369
Tabloid
None
None
Daily Express
408700
Tabloid
Conservatives
Leave
The Times*
404155
Broadsheet
Conservatives
Remain
i
271859
Compact
None
Favored Leave
Table 1 - Top 10 British Newspapers by 2016 Circulation
*Publications that are subjects of this paper's analysis

​In 2019, the top 10 British newspapers combined for 7.1 million in circulation, or 10.5% of the UK population (Mayhew, 2019). This total number is down from 8.46 million readers or 12.5% of the population at the time of the Brexit referendum. All the top 10 papers, except for one, are published in London for a national audience. Two are considered neutral or apolitical (Metro, i), and six are considered center-right to right-wing or endorsed the Conservatives in the 2019 general election. Four of the top ten papers in 2016 endorsed Leave, just over half of the overall circulation of the group, with only 25% of 2016 circulation represented by Remain endorsing publications: The Evening Standard, Daily Mirror, and Times. Research suggests that the highly partisan newspaper industry directly influences television news coverage in the UK (Firmstone). Due to this influence, an analysis of newspaper coverage is of particular interest in matters of public opinion.

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