The Center is Not Holding: How Modern Media and Political Fracturing Broke the Middle
- Michael Cunningham
- Jul 15
- 7 min read

There was a time when Centrism, and by extent the center-left and center-right, ruled by default. In the postwar West, it was less an ideology than an atmosphere or a sense that institutions could be trusted, that compromise was honorable, and that most people, most of the time, wanted politics to stay out of the headlines. It was the domain of Eisenhower and Attlee, as well as Clinton and Blair. Centrism was the product of broad coalitions and mass media consensus. But that time is gone.
Today, the political center has lost its footing not just electorally, but narratively. Candidates still campaign from the middle, but with little conviction and even less enthusiasm from voters. Centrism, once a source of stability, now reads as indecision. And in an age defined by emotional politics, partisan media, and polarized identities, the centre no longer holds. Not because its policies have failed, but because the modern media and political ecosystem have made its style unsellable.
This is not a lament for technocracy. It's a recognition that Centrism, as we've known it, no longer meets the moment and may not again until it learns how to speak the language of this fractured era.
The Traditional Role of Centrism
Centrism was never sexy, but it didn't need to be. It offered predictability, incrementalism, and institutional trust. For decades, that was enough. In the postwar West, political systems were built around mass parties and national narratives. The electorate was less fragmented. The media more unified. Centrism could operate as the ballast that absorbed pressure from both sides and anchoring democracy in the middle ground.
In the U.S., this meant bipartisan cooperation on infrastructure, civil rights, and fiscal responsibility. In Europe, it meant social safety nets paired with market liberalism: a brand of conservative pragmatism exemplified by Merkel's approach or Blair's "Third Way." Centrism was effective because it reflected a shared, if vague, sense of national purpose. Its greatest virtue wasn't clarity. It was coherence.
But those assumptions no longer hold. As the underlying social fabric has frayed, so too has the center's ability to exert any meaningful political influence. One of the biggest structural blows to Centrism came from the media, or more precisely, from the loss of a shared media environment. For decades, political messaging filtered through a narrow set of gatekeepers: nightly news anchors, national broadsheets, and institutional editors. Centrists thrived in this space because it rewarded caution and punished spectacle. If you wanted to sound serious, you spoke seriously. If you didn't, you were filtered out.
That filter is gone, and it is not coming back.
We now live in a media environment where each voter can curate their own version of reality. The algorithm doesn't reward nuance. It rewards outrage, confirmation, and clarity. This doesn't just create echo chambers. It creates emotional demand. Voters expect not just information but affirmation. And Centrism, built on trade-offs and caveats, struggles to compete with that. When every issue is framed as existential and every opponent is perceived as dangerous, the careful language of Centrism begins to sound like avoidance. Or worse, complicity.
We see this in the United States, where if any politician votes for any policy from the opposing party, it's a betrayal by RINOs or DINOs - even if the policy has broad public support. We saw it in the UK, where Starmer's Labour achieved a historic majority but with a historically low share of the vote and even lower levels of public enthusiasm. Centrism may still win elections, but it rarely wins hearts. It is now viewed as the "least bad" option when compared to more extreme opponents such as Trump, Le Pen, or Farage. That may work in single elections, but voters often forget those comparisons by the next election due to successes not breaking through that fractured social media.
Political Incentives No Longer Reward Compromise
The structures that once enabled Centrism to flourish: mass parties, broad coalitions, institutional loyalty, have weakened or disappeared altogether. The party faithful engage in a "no true Scotsman" fallacy of eliminating everyone who doesn't fit their imaginary paragon of political perfection.
Primaries in the U.S. reward ideological purity and penalize cooperation, with each candidate moving further to the fringes to win the primary, only to pivot back to the center to win a general election. In the Republican Party, any attempt at compromise with Democrats is labeled a betrayal. On the Democratic side, even centre-left incumbents face pressure from their base to adopt more aggressive, progressive positions. In Europe, centrist parties are regularly squeezed out of governing coalitions or forced into awkward alliances that dilute their message and alienate voters. Even the centre-right Liberal Democrats were harshly punished for the perceived betrayal of forming the coalition with the Conservatives in 2010.
In France, Emmanuel Macron won the presidency by presenting himself as a centrist alternative to populist extremes, only to govern in ways that eroded his broad appeal and fractured his coalition. Every political decision he makes is judged against a binary left or right, which naturally turns into a right or wrong depending on the voter's personal politics, which is then used against him by other political parties.
Even where centrist parties hold power, they do so nervously, aware that the next election could bring a total reversal. Voters aren't looking for competence, they're looking for conviction. To quote Suzy (Eddie) Izzard, "it's not what you say, it's how you say it."
Emotional Politics Favor the Extremes
In a media environment that favors heat over light, emotion beats balance every time. Neither nuance nor neutrality get clicks, and in political terms, that emotion is often rooted in identity: class, culture, nationalism, or grievance. Populism has created a fear or hatred of the "other", whether that other is a different nationality or a different economic background. This is where Centrism fails most spectacularly.
Centrism doesn't traffic in identity. It traffics in systems. It doesn't offer simple villains or sweeping promises. It provides a process. And in 2025, process is not what people are buying. Donald Trump's second term is a glaring example of how emotional narrative can overshadow policy details. Trump rarely discusses specifics. He projects strength, grievance, and loyalty. His appeal isn't rational. Likewise, leaders like Giorgia Meloni in Italy or Jean-Luc Mélenchon in France build support not on broad coalitions but on passionate minorities who believe their cause is righteous and urgent. Voters demand purity in their parties, and Centrism runs afoul of that.
Centrists don't give you enemies to defeat. They give you spreadsheets to review. That has real value in governance, but limited appeal in a political system built on performance and pizzaz. Results no longer matter as you can blame defeats on your political opposition, regardless if they have the actual ability to stop anything. That blame then generates more anger in curated media spaces to provide more fuel for future electoral success.
The failure of Centrism doesn't just shift elections. It changes how democracy functions. When the center collapses, legislatures become increasingly polarized. Coalitions break down. Policy becomes reactive, not proactive. What's left of trust in institutions begins to snap. Defeated centrist parties start blaming themselves for not being extreme enough in either direction and start to pull apart.
We've seen this in the U.S. with the downsizing of the State Department and NASA, two of America's most significant "soft power" institutions. In Europe, we see it in Hungary and Slovakia, where democratic norms erode under majoritarian rule. And in the UK, the next few years will show whether Labour's landslide can translate into real reform, or whether voter apathy will continue to slide into backlash because those reforms aren't splashy enough to be shared on social media. Given the recent announcement of a left-wing party under former Labour leader Jeremy Corbyn, and the continued support of the right-wing Reform, Starmer's Labour finds itself between a rock and a hard place.
More troubling is what fills the vacuum. When Centrism fades, it doesn't create neutrality; instead, it creates a lack of direction. It creates space for extremism. When no one articulates the costs of trade-offs, populists promise the impossible. When no one speaks up for democratic compromise, partisans begin to see it as weakness.
Is There a Way Back?
Maybe. But it won't come through nostalgia. The old Centrism, which was built on institutional trust and media unity, is gone. What might work instead is a new kind of Centrism: one that understands the emotional stakes of politics and learns to tell better stories. That means leading with values, not policy details. It means embracing clarity without falling into demagoguery. And it means making the moral case for compromise, not as a sign of weakness, but as a demonstration of democratic courage.
There is room in the political imagination for a "radical moderation" that is values-driven, emotionally fluent, and deeply committed to the work of governing. But it will require a new voice. One that knows how to fight to win arguments, and more importantly, to win attention.
Centrism hasn't failed because it stopped making sense. It failed because it stopped making noise. Voters want an answer to their problems: real or imagined. Not answering those voters forces them to parties that cater to those answers, regardless of whether they're possible or even sane.
In a fractured media landscape, with voters pulled toward simplified identities and constant confrontation, Centrism offers neither the catharsis of rage nor the clarity of conviction. It offers caution, balance, and incrementalism. Which are all necessary, but also aren't compelling, nor are the honest answers needed in 2025, as they are too long to fit on a Tweet and won't go viral on TikTok.
Until centrists learn to match their opponents in emotional resonance and narrative force, they will continue to lose ground; not necessarily because their ideas are wrong, but because their delivery no longer meets the demands of the moment. Politics is still about power. But in 2025, power speaks in stories. And Centrism has forgotten how to tell them.



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